Cold Turkey (1971)

Directors

Norman Lear

Cast

Dick van Dyke, Bob Newhart, Pippa Scott, Tom Poston, Edward Everett Horton, Bob Elliott, Ray Goulding

The story

As part of a public relations and marketing strategy to compare the empathy of Big Tobacco to the nobility of the Nobel Peace Prize, advertising executive Merwin Wren convinces the Valiant Tobacco Company to propose a challenge: a tax-free check for $25,000,000 ($ million today) to any city or town in America that can stop smoking, going cold turkey, for thirty days. According to Wren, the offer will generate Valiant worldwide free publicity and praise as a humanitarian gesture, but no town in America would ever be able to claim the prize, with cigarette smoking being too addictive to stop. The Reverend Clayton Brooks, a kindly but…

Genres

Film metadata comes from the open sources listed in Credits & Contact. Catalogue details may be incomplete.

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